Under the dynamic leadership of Sheikh Salim Suleiman Al Fairuz - the Founder Chairman- this group grew from one entity to multiple diversified business units. He was a visionary personality who could foresee the economic development of the country and planned expansions accordingly.

Today the group stands with a stronger net worth, passed on as a legacy, which are now carried on more aggressively by his sons.

The flagship company, Al Fairuz Trading & Contracting Co LLC was formed in the year 1960's and the group today has a portfolio of companies under its banner.

VISION STATEMENT:
 
To be one of the major contributors to the Oman’s Economy by diversifying into major fields of business like trading, contracting, manufacturing and oil field sectors by 2015.

MISSION STATEMENT:
 
The main objective of the company is to:

• Be a major market player in Trucks/Commercial vehicles & Heavy Equipment trading with existing and new premium brands.

• To distribute and effectively support world class products of enduring quality and reliability to the fullest satisfaction of customers.

• Rope in new agency for passenger vehicles like Bus of European/Asian brands.

• To tie up new agency for passenger cars, of popular brands from European/Asian markets and share the growing Oman market.

• To be one of the best professionally managed organization.

MOTTO:
 
CUSTOMERS ARE OUR TREASURE.